Building a Clean Database Architecture

Many developers face slow-running queries, issues related to database architecture, replication, or database security—and that's only the beginning.
Those things can be largely alleviated by developers building clean database architectures — however, building them is often not the easiest of tasks to accomplish.
This talk will walk developers through how to build a clean database architecture for their use case and thus, it will be useful for developers both working with mobile and web applications alike.

What data types, collations, etc. to choose and how to best assist my use case? How to deal with database architecture when tens of billions of records are involved? Tips & tricks regarding data parsing from >10 years of experience