22-25 April 2026 
Alexander Arvidsson
Alexander is the Lead Data Transformation Architect at Advania Sweden AB, where he spends his days helping clients of all shapes and sizes to take better care of - and make more sense of - their data.
He has spent the last 27 years poking around with data, databases, and related infrastructure services such as storage, networking, and virtualization, occasionally emerging from the technical darkness to attend a Star Wars convention somewhere in the world.
He is a long-time Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger, and a Microsoft Certified Trainer, focusing on the Microsoft data platform stack.
Alexander Arvidsson's Training Days
Making Data Matter - Combining Data, Visual Storytelling and Presentation Skills for Maximum ImpactSQLBits 2024
No data in the world will make any difference unless you can make it matter. In this full-day workshop, you will learn the skills to take your ability to communicate to a whole new level - using Power BI as the tool of choice.
Presentation Skills MasterclassSQLBits 2023
Let's go beyond the basics and dive deep into presentation skills.
Alexander Arvidsson's Sessions
Roche's Maxim of Data Transformation - By ExampleSQLBits 2024
Roche's Maxim of Data Transformation states that "data should be transformed as far upstream as possible, and as far downstream as necessary". Simple, powerful, and beautiful - but what does it really MEAN? Come find out through example.
Stand Fast - How Governance Can Save You a FortuneSQLBits 2024
Why is it that cloud projects often end up way more expensive than they should? The answer might surprise you: a lack of governance. Come learn how to turn governance from limitation to enablement.
Knee-Deep In Tech Live @ SQL BitsSQLBits 2024
Come be a part of the audience for a recording of an episode of Knee-Deep in Tech, a bi-weekly technology podcast!
The topic for this year's recording is:
Agile, DevOps; DataOps and all the other methods - help or hindrance?
+5 Wisdom - Learn to Ask Better Questions to Solve the Right ProblemsSQLBits 2023
By asking the right questions we can solve the actual problem - not only the problem we think we are facing. Take a step back, look further, and ask better questions. We'll show you how.
Spell of Transmutation - Using Debezium to Transfer Realtime Data Changes to Event HubSQLBits 2023
Getting changes from SQL Server to Event Hub can be tedious. I'll show you how to set up Debezium to automate SQL Server change data capture into Event Hub and explain why this matters for your serverless architecture!
Knee-Deep In Tech Live @ SQL BitsSQLBits 2023
Be part of a live audience recording of an episode of Knee-Deep in Tech!
Podcast PanelSQLBits 2023
Have you every wondered what was involved in setting up your own podcast, come and meet some people who have alread done this.
Learning to Listen - Making the Most of MentoringSQLBits 2022
Being a mentor or a mentee offer amazing opportunities but come with their own sets of challenges. We'll help you make the most of mentoring!
Lipstick On a Pig - Remaking a Power BI Report in 20 MinutesSQLBits 2022
The report is simply too terrible to put into to production, but nobody wants to pay for a full overhaul. I'll show you what can be done in a few minutes, as doing something is way better than doing nothing.
DAX for the SQL developerSQLBits 2019
Learning DAX can be tricky, especially if you have a background in SQL.
Invisible Insights: What Your Data Can't Tell YouSQLBits 2026
Data reveals insights only when we ask the right questions - answers may not exist in our dataset. This session explores cognitive, temporal, and structural challenges: how biases emerge, timing impacts results, and complexity hides dangers. Learn when to question conclusions and why humility matters in analysis.
Turning insights into action: The art of data communicationSQLBits 2026
Learn how to design reports that matter and turn insights into action. This PreCon covers understanding your audience, creating impactful reports, and using storytelling and communication techniques to ensure long-term impact.
Fabric FinOps - Cost Optimization for FabricSQLBits 2026
Microsoft Fabric's "fixed pricing" is just the start - optimizing capacity units across workloads is key. This session covers CU concepts, workload efficiency, and the bigger picture beyond technology costs.
Fabric in Perspective - Interfacing Fabric With the World BeyondSQLBits 2026
Microsoft Fabric is a SaaS analytics platform that needs external components. Learn to architect secure, scalable solutions with proper networking, identity management, and Azure service integration.
Success Factors for Business ReportingSQLBits 2025
This session will give you insight into three driving factors, explore where the gap between technology, processes and people need to bridged, and give you a number of questions that your data warehouse project team MUST be able to answer.
The Audience Conductor - Using Senses and Emotions to Improve Your PresentationsSQLBits 2025
By choosing the story and how that story is delivered, we can influence the emotional state of our audience. By engaging multiple senses and attaching emotions to a story, we can make the entire presentation much more memorable.
Roche's Maxim of Data Transformation - By ExampleSQLBits 2024
Roche's Maxim of Data Transformation states that "data should be transformed as far upstream as possible, and as far downstream as necessary". Simple, powerful, and beautiful - but what does it really MEAN? Come find out through example.
Stand Fast - How Governance Can Save You a FortuneSQLBits 2024
Why is it that cloud projects often end up way more expensive than they should? The answer might surprise you: a lack of governance. Come learn how to turn governance from limitation to enablement.
Knee-Deep In Tech Live @ SQL BitsSQLBits 2024
Come be a part of the audience for a recording of an episode of Knee-Deep in Tech, a bi-weekly technology podcast!
The topic for this year's recording is:
Agile, DevOps; DataOps and all the other methods - help or hindrance?
The Untruthful Art - Five Ways of Misrepresenting DataSQLBits 2024
In this age of information it is imperative to be able to be able to clearly, simply and accurately explain and communicate sometimes complex data.