22-25 April 2026

Anna Hoffman

Principal Group Product Manager, Microsoft

Anna Hoffman's Sessions

The Hand-on Azure SQL Workshop SQLBits 2022

Translate your existing SQL Server skills to Azure SQL with Bob Ward and Anna Hoffman. You will gain a foundational knowledge of what to use when, as well as how to configure, monitor, and troubleshoot the "meat and potatoes" of SQL Server in Azure: Security, Performance, and Availability.

Microsoft Database Innovations: SQL Server, Azure SQL, open-source and beyondSQLBits 2022

For over 30 years, Microsoft has been leading the charge with innovations in the database spaced based on YOUR feedback and requirements. In this session, learn about the more recent innovations and customers, and how we're aiming to build the best operational database on the planet, anywhere you are. Database services covered include SQL Server, Azure SQL, Cosmos DB, Azure Database for PostgreSQL, MySQL, and MariaDB, and Azure Arc.

Data Exposed Live | Azure SQL News UpdateSQLBits 2022

In this session, join the live audience of a session that is being live streamed from the conference! You'll receive the latest updates containing all things SQL Server and Azure SQL. This not-to-miss session will include demos, special guests, and a sneak peak at the future!

AMA with the Microsoft Engineering team hosted by Bob WardSQLBits 2022

Come get your questions answered live on stage by members of the Microsoft engineering team. This will be a fun and interactive session hosted by Bob Ward. We will take questions live from the audience plus those who are connected virtually.

The SQL Server 2019 WorkshopSQLBits 2020

Spend a day with the Microsoft engineering team learning all aspects of SQL Server 2019 using a hands-on, interactive approach.

The Azure SQL WorkshopSQLBits 2020

Translate your existing SQL Server expertise to Azure SQL including Azure SQL Database and Azure SQL managed instance. Learn how to configure, monitor, and troubleshoot the meat and potatoes of SQL Server in Azure.

SQL Server to Azure SQL: Performance and AvailabilitySQLBits 2020

Translate your existing SQL Server performance and availability skills and apply them to Azure SQL.

Azure SQL: What to use whenSQLBits 2020

Learn what to use when for various flavors of Azure SQL

SQL Server ML End-to-EndSQLBits 2019

Learn how Machine Learning Services in SQL Server is a powerful end-to-end ML platform for customers, on both Windows and Linux. Come learn about the unique value proposition of doing your entire machine learning pipeline in-database – right from data pre-processing, feature engineering, and model training to deploying ML models and scripts to production in secure and compliant environment without moving data out. 

Leveraging Prebuilt AI Models in SQL Server 2019SQLBits 2019

In this session, you'll learn about the various prebuilt AI/ML models that are available for your consumption through Microsoft's Cognitive Services. Additionally, you'll see examples of how these prebuilt services can be leveraged with SQL Server 2019.

The Roadmap for One SQL: Edge to PaaS to SaaSSQLBits 2026

Join us for an in-depth session on the future of Microsoft One SQL—from on-premises to Azure and into Microsoft Fabric. Discover our unified, AI-ready relational database that powers modernization and next-gen AI apps. See how SQL delivers consistency, performance, and innovation everywhere you need it!

Architecting Intelligence: What Powers SQL CopilotsSQLBits 2026

SQL Copilots are reshaping how data professionals work—accelerating query development, improving user's efficiency, and enabling interaction with complex data. This session dives into the shared backend for copilots in SSMS, MSSQL in VS Code, and Fabric SQL, exploring architecture, top use cases, and showcasing real-world demos to help you maximize Copilot impact for your SQL database.

Ask us anything - Panel session with SQL LTSQLBits 2026

Building on previous sessions at SQLBits, this Ask the SQL Leadership Team creates space for direct questions, candid discussion, and real feedback. Join this open panel to dive into product strategy, how SQL is built, and share your unfiltered feedback directly with the people shaping the platform.

Batteries included: SQL DevOps with SQL projectsSQLBits 2026

The evolution of SQL projects continues with expanded IDE support and deeper integration in the Fabric platform. Using the latest in VS Code and SSMS, we’ll walk through keeping our database in source control, integrating changes made in another database, and evaluating deployment plans. Finally, we'll automate CI/CD processes with REST APIs for SQL database in Fabric and the SqlPackage CLI.

SQL vs. Fabric? Why Not Both! A Practical and Entertaining Guide for AllSQLBits 2026

Do you have to be experts like Bob Ward and Anna Hoffman to use SQL? What about Fabric?  Why not both? Come join our experts from Microsoft in this entertaining and educational session where the worlds of SQL and Fabric come to together in way you never knew existed

SQL database in Fabric Scenarios and SolutionsSQLBits 2026

SQL database in Fabric is simple, autonomous, and optimized for AI - but what does that mean for you and your organization? In this session, discover how customers are using Fabric databases today, and how they can help you build innovative solutions in the age of AI, faster and easier than ever.

SQL database in Fabric: The unified database for AI apps and analyticsSQLBits 2026

Discover how SQL database in Fabric brings transactional and analytical workloads together in one cloud-native database. In this session, learn what's new from the product team, see demos and customer stories/scenarios, and take a look at the roadmap.

SSMS 22 Unlocked: Features You’ve Been Waiting ForSQLBits 2026

SQL Server Management Studio (SSMS) saw more updates in the last two years than a developer makes before release day. Missed them? Don't worry! We’ll showcase SSMS 22 from the installer to AI features and everything in between. Expect a whirlwind tour with demos including the new connection dialog, SQL Projects enhancements, the Query Hint tool, and editor and results grid improvements.

What's new in Mirroring SQL to Fabric: The Fast Track to Modern Data Integration & AnalyticsSQLBits 2026

As organizations navigate the era of generative AI, advanced analytics, and rapid digital transformation, the ability to extract timely business insights is more critical than ever. This session deep dives into SQL Mirroring in Microsoft Fabric that enables organizations with near real-time data replication from source SQL databases to OneLake, all without building intricate ETL processes.