22-25 April 2026 
Steve Campbell
Steve co-owns Analytic Endeavors, a consultancy founded by himself and Reid Havens. Working in the data platform and BI space, they deliver enterprise data solutions for clients across industries, including non-profit, education, and public sectors. Analytic Endeavors specialize in delivering streamlined data pipelines, scalable shared models, and actionable report solutions.
Steve has a background in data analytics and consulting and is a Microsoft data platform MVP. He has run global Microsoft data analytics consulting teams, specializing in deploying and implementing enterprise data solutions, self-service business intelligence, and data governance.
He is also the owner of Sunny BI, providing Power BI and Fabric training services to individuals and organizations who want to learn and leverage the power of data visualization and analytics.
Steve Campbell's Sessions
Well-Architected Fabric Solution: A Medallion First Approach - Part 1SQLBits 2025
Transform your data solutions with a streamlined Medallion Architecture using Microsoft Fabric. This session is tailored for professionals familiar with Power BI and basic dataflows, providing a step-by-step guide to implementing Bronze, Silver, and Gold layers for a scalable and maintainable pipeline (Part 1).
Well-Architected Fabric Solution: A Medallion First Approach - Part 2SQLBits 2025
Transform your data solutions with a streamlined Medallion Architecture using Microsoft Fabric. This session is tailored for professionals familiar with Power BI and basic dataflows, providing a step-by-step guide to implementing Bronze, Silver, and Gold layers for a scalable and maintainable pipeline (Part 2).
Building a Data Platform that Delivers ROI, Value, and AI ReadinessSQLBits 2026
This session breaks down the practical decisions behind designing and implementing a AI ready modern data platform, without diving into heavy technical detail. A clear, non-technical roadmap from two Microsoft MVPs who run a data consultancy.
Navigating Microsoft Fabric: A Practical Guide to Tool SelectionSQLBits 2026
Learn which tools in Fabric to use and when. No coding knowledge required.
This session will cover:
- Delta, Parquet, and Onelake
- SQL vs. Spark:
- Notebooks vs. Dataflows vs. Pipelines
- Warehouses vs. Lakehouses:
Scoped for Success: Why Composite Models are a Report's Best FriendSQLBits 2026
A showcase of how report-scoped objects like measures, calc groups, field parameters, custom calendars, and visual calcs boost flexibility and insight, and how composite models let you add this logic without polluting the core semantic model.
Semantic Models Comes First: Managing Models for Growth and Self-ServiceSQLBits 2026
Learn how to design and maintain a clean, scalable Power BI semantic model that supports growth and self-service. We’ll cover what belongs in the core model vs. the report layer, how to extend safely with composite models, when to use UDFs vs. calculation groups, and how tools like Tabular Editor, Semantic Link, and the Power BI MCP server can automate refactoring and model governance.
Well-Architected Fabric Solution: A Medallion First Approach - Part 1SQLBits 2025
Transform your data solutions with a streamlined Medallion Architecture using Microsoft Fabric. This session is tailored for professionals familiar with Power BI and basic dataflows, providing a step-by-step guide to implementing Bronze, Silver, and Gold layers for a scalable and maintainable pipeline (Part 1).
Well-Architected Fabric Solution: A Medallion First Approach - Part 2SQLBits 2025
Transform your data solutions with a streamlined Medallion Architecture using Microsoft Fabric. This session is tailored for professionals familiar with Power BI and basic dataflows, providing a step-by-step guide to implementing Bronze, Silver, and Gold layers for a scalable and maintainable pipeline (Part 2).